REGISTRATION NOW OPEN!
Content Marketing Clarity
Craft and execute a strategic content marketing campaign that supports your AEC firm’s growth goals in just four weeks, without overwhelm or wasting time.
I'M READY! LET'S DO THIS, LINDSAY!Before I tell you all about this program, let's make sure you're a good fit.
You are right for Content Marketing Clarity if you want to create a content marketing campaign that allows you to attract your ideal client, build trust with clients BEFORE the RFP is released, and be a direct contributor to your firm's revenue growth.
Content Marketing Clarity is right for you if you want to build a content marketing program that allows you to LOVE marketing again because you've designed your content to get more discoverability, develop rapport online, and build connections for your team.
If you are...
- An AEC marketing professional who is excited to learn new marketing strategies and continue your professional development.
- A firm leader who is motivated to drive revenue growth at your AEC firm using content marketing strategies.
- A busy marketer who is intrigued about how to create a repeatable system to create consistent, engaging content, even amongst other deadlines (aka proposals).
You're in the right place!
Content Marketing Clarity will give you the tools, inspiration, and support to create and launch an effective content marketing campaign that supports your firm's growth goals and future-proof your career.
By the end of this program,
you will have...
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Nailed down your campaign details, including how you'll measure your success.
You'll make the 7 key decisions that will formulate your campaign and set yourself to report on your success. -
Developed engaging content.
You'll have a list of content to create and/or repurpose that supports your campaign. -
Crafted a calendar of all promotional activities.
You'll have filled your calendar of all the promotional activity for your campaign, including captions and graphics needed. -
Presented campaign results to firm leadership.
You'll be able to track campaign results, refine if needed, and report to firm leadership.
Enroll in Content Marketing Clarity Today
OR
See the Results for Yourself!
Don't just listen to me. Watch a real student soar after mastering my framework. Better content? Check. Promotion? Double check.
Experience the ultimate win-win! 🔥
What’s Inside Content Marketing Clarity
Module 1
Campaign Clarity
You'll start crafting your next content marketing campaign. You'll start getting instant momentum by not just learning about the 7 key decisions but MAKING them during this week.
Module Highlights:
- Choosing Your Firm's Growth Goal
- Getting Clear on Your Ideal Persona
- Choosing the Campaign Content Mix
- Deciding the Number of Content Pieces
- Selecting the Resources
- Scheduling the Campaign Dates
- Declaring how You'll Measure Success
Module 2
Curation & Creation Clarity
You'll have a list of both content to repurpose or new content to create that supports your campaign.
Module Highlights:
- What makes content appealing to your ideal persona
- How to find interesting ideas
- How to repurpose existing content, including proposal content
- New content creation methods
Module 3
Promotion Clarity
You'll walk away with a calendar of all the promotional activity for your campaign, including all the captions and graphics needed.
Module Highlights:
- Understanding different promotion methods
- How to write social media captions for better engagement
- Using email marketing to nurture existing contacts
- Complete your campaign calendar
Module 4
Results Clarity
You'll be able to track campaign results, report results to your firm leadership, and optimize campaign performance.
Module Highlights:
- Understanding different types of metrics
- Identifying your key performance indicators (KPIs)
- Reporting campaign results
- Optimizing campaign performance
When you enroll during this special, limited-time period, you’ll get:
Content Marketing Clarity
(A $1,198 Value)
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4 core modules to learn and DO! This experience is about putting the lessons into action.
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Two ways to learn on-the-go: video lessons and a private podcast
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Nail down your campaign details, including how you'll measure success
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Find interesting content ideas
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Write engaging social media content for your campaign
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Outline your campaign promotional campaign
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Present results to your firm leadership
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Earn 4 continuing education credits toward your CPSM
Upgrade to VIP to Help You Achieve More, Faster
You'll get these bonuses when you upgrade...
Bonus 1
60-Minute, Personalized Campaign Strategy Review
Get unstuck! Once you have a chance to learn each module and craft your draft campaign, get a personalized review from Lindsay! This way you can keep moving forward and create your content marketing campaign. The session will be recorded so you can refer back to it as needed.
(A $197 Value)
Bonus 2
Create Your Simple Social Media Plan Masterclass
Elevate your strategy with this masterclass, a direct upgrade to Module 3 - Promotion Clarity. Here, you’ll craft a sharp, focused social media plan aligned with your campaign goals and deepen your promotional impact using the "Social Media Growth Scorecard." This powerful tool helps you track progress, celebrate wins, and adjust strategies on the fly.
Get ready to refine your approach, boost your tactics, and see real results. Unlock your promotional potential now!
(A $197 Value)
Bonus 3
Social Media Post Pillar Strategy Masterclass + 15 Social Media Caption Templates
Transform your social media game from struggling to thriving. You'll learn to forge deeper connections with your audience beyond typical promotions. Also included is a set of 15 caption templates—three for each of the five strategic pillars designed to engage, resonate, and tell your firm’s story effectively.
Enhance your social strategy and watch your engagement soar with every post!
(A $197 Value)
Bonus 4
Employee Activation Guide for Content Promotion
Really start to amplify your content promotion when you can get your coworkers to share your marketing content, especially the content written by them! Turn your coworkers into promoters with this guide. I'll share strategies so that the marketing team aren't the only people at your firm sharing your content.
(A $347 Value)
Here’s what you’re getting when you
upgrade to VIP today:
Content Marketing Clarity - $1,198 Value
- Bonus 1 - 60-Minute, Personalized Campaign Strategy Review ($197 value)
- Bonus 2 - Create Your Simple Social Media Plan Masterclass ($197 value)
- Bonus 3 - Social Media Post Pillar Strategy Masterclass + 15 Social Media Caption Templates ($197 value)
- Bonus 4 - Employee Activation Guide for Content Promotion ($347 value)
When you add it all up, that’s a total value of $3,334.
But when you enroll today, you’ll get the VIP experience for just: $347
OR
Plus, You’ll Be Backed by a Risk-Free 14-Day Guarantee
Let me say this upfront.
Content Marketing Clarity is a step-by-step program to craft and execute your next content marketing campaign. It's for marketing professionals who are excited and COMMITTED to learning and improving their content marketing program.
By the end of these 14 days, you’ll have access to the first module including the 7 key campaign decisions.
If you do the work, and you’re still not satisfied, show me your work within 14 days of enrolling, and I’ll gladly give you a refund.
Frequently Asked Questions
Burning Q's you may have before joining Content Marketing Clarity.
What if I don't have enough time to create a content marketing campaign right now?
What if my company won't pay for this training?
But, what if I can't get valuable information from my technical staff?
I don't know where to start and am feeling overwhelmed.
What is the difference between the Standard Option and VIP Options?
What is the schedule for Content Marketing Clarity?
How is the Content Marketing Clarity training delivered?
How long will I have access to Content Marketing Clarity?
Still thinking about it?
You should give Content Marketing Clarity a 14-day risk-free shot if you're motivated by any of the following:
- You're just getting started with content marketing and want to do it right the first time
- You've already been struggling with getting traction starting a content marketing campaign
- You have an open mind to try new things or different approaches
- You're not afraid of putting in the work
- You recognize there is no "perfect time" to start your content marketing efforts because proposal deadlines will always be around
- You have a fear of being left behind by not learning new marketing skills
- You understand that content marketing is a great way to generate growth for your firm
- Ready to take the actions needed to be a key contributor to your firm's growth
Enroll in Content Marketing Clarity Today
OR
I can’t wait for you to join Content Marketing Clarity
Content Marketing Campaigns aren't magic...
But they ARE a powerful strategy that allows you to scale your marketing efforts, position your firm's expertise, attract your ideal clients, and build trust with those clients.
I know how difficult it is to prioritize marketing efforts with the endless proposal deadlines. I know how difficult it is to get content from your technical staff when you do finally start creating your marketing content. And, all of this combined can really diminish your motivation in the first place.
However, the marketplace is changing, and this change has been accelerated by the pandemic. With many decision makers turning to online sources first and for most of their information, our marketing strategies need to change to keep up with this. Getting more discoverability online for your firm will become a critical priority.
And, working in the AEC industry for 18+ years now, I know the nuances of how our firms identify potential projects, build relationships with clients, and win work. I understand the decision makers and the procurement processes involved.
I've combined my experience in the industry and my proven framework for creating a content marketing campaign to create Content Marketing Clarity. It's a one-of-kind training experience where you'll learn but most importantly put the lessons into action.
If you've been struggling to get clarity on creating a content marketing campaign to drive growth at your firm, then I am here to walk alongside you, every step of the way.
I can't wait to meet you, teach you, and cheer you on inside Content Marketing Clarity!
ALL my best,
